I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.” Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends. Which would be fine, if we all put our own spins […]
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
Some of the Best Ideas are “Borrowed” from Other Businesses Using a Swipe File
Inspiration comes from many places. Many might even say they’re “swiped,” depending on how it’s done.
A quote attributed to Pablo Picasso is, “Good artists copy, great artists steal.”
However, it has been done for centuries by many famous artists, including Shakespeare.
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.
Success and Failure – Why We’re All Afraid of Both
Everyone understands having a fear of failure. It’s something instilled in us from childhood. We’re punished if we do something “wrong.” We’re ridiculed if we try something and we don’t succeed. Many people don’t understand how they can be afraid of success. But it’s true. Success can be just as scary as failure, sometimes for […]
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