Raise your hand if it’s been forever since you emailed your list. And yes, it’s okay if you raised your hand. This problem is more common than you’d think. Especially among established mission-driven business owners who have achieved success in their businesses. It’s even more true for client-based businesses, like coaches, consultants, and service-based businesses. […]

“I’ve tried email, but it just doesn’t work for me…” I have lost count of the number of times I’ve heard this from business owners, coaches, consultants, you name it, they all say the same thing. I get it. Sitting down every single week to write a nurture email takes time away from everything else […]

Happy 1st Anniversary to the Email Marketing Ecosystem newsletter! Wow. It’s hard to believe how fast this year has zoomed by. 1 year ago, I changed my email marketing strategy from sending nurture emails twice a week, solely to my email list, to sending once a week and expanding out into the digital world. It’s […]

I hate cold emails. As in, I have a visceral reaction to them. They make my skin crawl. They’re creepy. They’re gross. They’re just wrong on so many levels… (shudder) I get hundreds of them a week. No, I haven’t counted, but I’m sure if I did, I’d be correct. Cold Email Is a Horrible […]

I’ve been thinking a lot about writing lately. Not just because it’s what I do for a living (though there’s that too) but because I’m also a voracious reader and I’ve read some really good stuff lately. For example, a friend of mine is sharing his health journey with us online. I’ll be candid, his […]