Your email subscribers and what they see in their inboxes may now be a key factor in how your business shows up in AI Search. Yes, that does sound creepy, but it’s now our interconnected, AI world reality. Most business owners don’t see a correlation between email marketing and AI search. Honestly, I didn’t realize […]

Email marketing or social media, which one do you use most to promote your business? I will happily admit that I am biased toward email marketing. I mean, obviously, it’s what I do for a living. There are several reasons I feel this way. And not all of them are about dunking on social media. […]

I had no idea what to write this week. Seriously. I sat here wracking my brain for 36 hours, trying to figure out what I wanted to share with you in this week’s Email Marketing Ecosystem newsletter. I’m probably still suffering from election lag. (I worked for the California Primary Election last Saturday through Tuesday […]

Today’s newsletter is going to be shorter than usual. That’s because I’m insanely busy working at the polls for the California Primary this week. I do this because I firmly believe that everyone, regardless of party or personal politics, who legally has the right to vote should be voting and that it should be easy […]