I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
How to Build a Lasting Customer Relationship – What I Learned from 3 Marketing Experts During 2 Conferences Last Week
I’ve spent the last few days trying to process everything I learned during the two conferences I attended last week. There was a lot of information thrown at me. But one point that came across quite clearly was, you need to build a strong customer relationship. Let’s face it. We all hate the emails, sales […]
6-in-6 Freelance Copywriter Report – 7 Months
Phew! The exciting life of a freelance copywriter! This week is crazy. I just left CONVERTED, the Leadpages conference in Minneapolis, MN. As I write this, I’m on a plane bound for Florida, where I will attend AWAI’s Bootcamp and Job Fair. Two conferences in the same week. Insane. (That’s me, surrounded by two of […]
My Top 3 Small Business Tools to Grow Your Business Exponentially
I’ve decided to start a semi-regular blog post category of small business tools and resources for small business owners. (We need to stick together, after all.) Eventually, all of these recommendations will be added to a Resources page. But for now, I’m going to start with this short list. These are the tools I feel […]
4 Excellent Reasons to Use More Landing Pages on Your Website
Everyone’s talking about landing pages these days. You must have a landing page. You must have several landing pages. Your landing pages should be optimized. On and on and on. Fact is, they’re right. Landing pages are important to your business, and they are a great tool to attract site visitors, give them information and […]
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