Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

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Ask for Help – Let Your Community Support You as You Start Your Business

March 21, 2016 by Tanya Brody Leave a Comment

Community
Community

Photo via VisualHunt.com

Your own business.

It’s been your dream for years. You’re going to go it on your own! You’re going to show “the Man” that you can cast him aside and do much better by yourself. You want to be “the Man,” but you’re going to treat your employees far better than you were ever treated, once you get to that point.

Meanwhile, you’re a rugged individualist who can do it all. You’re ready. You have a plan. You’re going to make this happen!

Stop for a second.

These are great ideals, but I’m going to remind you of the thoughts of John Donne, the English poet, who famously wrote, “No man is an island.” None of us exists solely in and of ourselves. We are all part of a community that relies upon us and who we can rely upon.

Use that community!

The Facebook thread from when I admitted I'd been laid off.

The Facebook thread from when I admitted I’d been laid off.

When you’re a freelancer or small businessperson, you are Chief Cook and Bottle Washer. But that doesn’t mean you can’t ask your family, friends and neighbors for help. Most, if not all of them want to help. That’s part of being a community.

When I lost my job, I put the following post up on my Facebook wall: “Well that sucked! Apparently I need some more life changes.”

After being accused of “vaguebooking” I confessed that I had lost my job. I will admit that I felt frustrated and ashamed at the time, which is why I didn’t admit to it in my original post.

The outpouring of sympathy and support from my community was incredible. People said they were sorry to hear it, that they had just been through the same thing and totally understood how I was feeling, they sent their deepest condolences.

Most importantly, they asked how they could help. They offered to introduce me to people in their LinkedIn networks. They invited me to visit so I could get away for a little while. And, they started sending me job postings. Seriously.

Several of my colleagues from the company I worked at before this one told me there was an opening for my old position. Numerous folks sent me links to jobs in my field that were available at their companies. Friends and family members who knew I wanted to be a freelance copywriter put me in contact with potential clients.

Not only did this make me feel supported and cared about at a time when I really needed it, it also showed me that my community wanted to help. So I accepted that help.

I followed up on all of the leads for potential clients that were offered. I knew freelance copywriter was the direction I wanted to go, so I figured, what the heck. I may as well give it a try. If I got a good response, I’d know this was the right road to follow.

I even applied for several “real jobs,” including a few I’d take if they were offered. I knew I needed options, so I took all of the options I could get.

It was worth it. It got me out of the feeling of loss and into the feeling of moving forward and on to better things.

Your community wants to help you too!

So as you’re starting your business, ask your friends and family for help. Yes, some of them will shake their heads and call you crazy. I’m sure some of mine are doing the same. But most of them will still be willing to help because they want you to succeed (even if they do think you’re nuts.)

There’s something about a “winner” or a “maverick” that everyone loves. We want to see that person who strikes off on their own strike it rich or make it big, so we can live vicariously through them. Some of us even follow in their footsteps, once we’ve seen it can be done.

The American Dream was founded on this idea of hard work leading to success. We love these stories and we want to be part of them, so we help those who are willing to take that leap of faith.

Obviously the help you ask for will depend on the type of business you’re starting. But here are some things you can ask for that your friends and family will probably be able to help you with:

  • Leads: Whether you’re looking for customers, clients or sources, someone in your community knows someone who has the answers you’re looking for, or the business you want to get.
  • Mentors: Know what you want to do but have no idea how to go about doing it? You probably know someone (or know someone who knows someone) who has done what you want to do. And successful people love giving back, because someone did the same for them, once upon a time.
  • Ideas: Grab some friends, take them out for a drink, pull up the voice recording program on your phone, hit record and start brainstorming. Come up with as many ideas as you can about your potential new business. Some of them will be crazy, some of them you’ll want to shoot down right away. Don’t. Record them all. You never know what may spark another idea that could develop into something very exciting.
  • Feedback: If you know exactly what you want to do, ask for feedback. Find the people in your community who are in your target audience (you know, those folks who would end up being your customers) and ask them what they think about your plan or your product. They can help you refine what you’re doing and build something there’s a demand for, because they’re the ones asking for it.

A few simple, but frequently overlooked pointers when asking for help:

Thank People for their Help

Really. It’s amazing how often we forget to say thank you, even when someone has done something that gives us that boost we really need.

Follow Up

When people offer their help, they want to know that you’ve accepted it. Not only should you follow up on the leads or offers given, you should tell the person who made the offer that you’ve done so, especially if they’ve directed you to another person or organization.

Give Back

Once you’ve got your product or service up and running, offer it to the folks who helped you out. Support a local charity to give back to your community as a whole or volunteer your time to help someone else when they’re in the same position.

This blog post is a way for me to say “Thank You” to all of the people who have helped me so far. I really appreciate everything that all of you in my community have done to get me started.

This whole 6 in 6 series is also a way to give back. I hope you’ll get something out of these posts that will help you move forward, wherever you are along life’s journey.

How have people helped you with your business? Please tell me about it in the comments.

 

Filed Under: 6 in 6 Tagged With: ask for help, community, freelance copywriter, help, your business

The Challenge: $6,000 a Month in Six Months As a Freelance Copywriter (and How I Plan to Do It)

March 13, 2016 by Tanya Brody 8 Comments

A freelancer's desk

freelancer-763730_1920

7 weeks ago I was laid off from a wonderful company, along with 14 other people. I was told “it was a hard decision but the company was restructuring.” It was a job I absolutely loved and I was gutted when it happened.

The company was as gentle as it could possibly be about it. I can honestly say I don’t believe I was laid off because of performance issues. And I don’t blame the company for doing what they did. It was a business decision. We all got severance pay. But it felt a bit like being kicked out of Utopia. (Yes, it’s that awesome a company.)

Suddenly I was on the job market again with no warning. I had no time to prepare for a new position, no time to figure out what I wanted in a new company. I felt thrust back into the fray of job seeking with no idea what direction to go. (Thank heavens for that severance pay.)

So instead of freaking out, I decided to look at this change as an opportunity. I sat down and asked myself, “Where do I want to go from here? Do I want another ‘real job?’ Do I enjoy the security of someone else writing my paycheck enough to go work for another corporation?

“Or is it time to take control of my own fate again and become a freelancer?”

A little bit about me. I have actually spent more of my working life self-employed than employed by a company. I ran my own costuming business for 15 years, making costumes for people who performed at Renaissance Festivals, as well as for local theater companies in Minnesota.

I’m also a musician. I’ve performed all over the country in all sort of venues; from coffee shops and Renaissance Festivals to corporate parties and concerts. I booked, managed and toured with a Celtic band for 8 years.

I know how to be self-employed.

I know how wonderfully freeing it can be to report to no one but yourself and make your own schedule. I also know the reality of “If you don’t do the work, it doesn’t get done.”

What I hadn’t done full-time yet, was be a freelance copywriter.

Sure, I had taken writing projects on the side while working for different corporations (also as a copywriter) but I hadn’t actually “made my living” as a freelance copywriter. I hadn’t gotten enough projects to even consider making it viable.

Well, suddenly I found myself with the opportunity to see what happened. To see if I could succeed as a freelance copywriter, which has been my dream for the last 5 years.

So I’m taking it.

I am returning to my self-employed roots with my latest career in tow. And I’ve set myself a pretty hefty goal.

I want to be making $6000 a month, net (not gross, after taxes including self-employment tax) in 6 months. That means I’ll have plenty of money to pay my bills as well as my own health care and put money away for retirement. All while living comfortably in my lovely little house in Lake Minnetonka. (I live on an island so I get to say ‘in’ instead of ‘on’.)

Every freelancer’s dream, right?

The problem is, every freelancer, small business owner and entrepreneur sets out with these goals, or something similar, in mind. And many of them fail. I may fail. I’m willing to admit that up front.

But I’m going to find out.

So, being a writer, I’ve decided to write a blog post series documenting my path from laid off to full-time, fully-funded freelance copywriter and marketer. Why am I doing this? Well, partially to hold myself accountable and make sure I get this stuff done.

But I also want to show that it can be done. In fact, I want to show that you can do this, regardless of your skills, industry or chosen career. I want to put together a very basic road map that anyone who works for themselves can follow.

Will this be the ideal road map for absolutely everyone? Of course not! I would be foolish to think that could be true. But it will have some aspects that apply to everyone who wants to work for themselves, or even to those who want to start a small company and employ other folks.

So, welcome to the 6 in 6 blog post series. I will try to post something at least once a week. Some weeks there may be more. Some weeks I may promote products or people. (Hey, I’m in marketing, what do you expect?) But I will do my best to be honest and transparent about everything I do so you can repeat this experiment yourself.

Some of these posts will be musings about being self-employed, random thoughts, etc. It’s a blog and I’m a writer. These things happen. But most of what I plan on posting is real-life advice about how to run a freelance or small business and how I’m doing on reaching my goal.

I’ll talk about tools I use, obstacles I encounter and how I overcome them, and strategies I employ for myself and my clients. I’ll also talk about how I keep myself focused on the work at hand, instead of getting distracted by all the distractible things (a pitfall many freelancers encounter).

I hope you enjoy it.

Have you started your own business? Do you have questions or ideas you think would make a good future blog post? Please tell me about it in the comments.

Filed Under: 6 in 6

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