Copywriter | Marketing & Optimization Consultant | Customer Advocate
Last week I talked about the end of your lead generation funnel, the welcome sequence emails.
(Well, okay, I talked about templates and gave you a set of welcome sequence email templates.)
This week I want to look closer to the beginning of your lead generation funnel.
The lead magnet or opt-in bribe.
This is the piece of information you offer in trade for someone’s email address.
And in order for it to attract your ideal audience, it needs to be something they actually want.
[Read more…]I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you.
You know you want someone to take an action once they’ve found you, whether it’s via a blog post, a website, or visiting your brick and mortar store. That “action” could come in many forms, including:
The list goes on.
The problem is, no one likes to feel “sold.” No one wants to feel pressured into an action of any kind. It’s sleazy marketing behavior and it can make you, the person doing the pressuring, feel like a slimy used car salesperson.
Eeeewww!
Don’t be that person. Ever.
There’s a much better way to do things. It’s easier, it’s more fun and it’s a much better way to increase your conversion rate.
[Read more…]It seems like every business has a blog these days.
Every. Single. One.
From your local mechanic to Starbucks and General Electric. (Actually, GE has several blogs, written by division. I looked.)
Having a blog for your business is a good idea.
The whole search engine marketing (SEM) aspect gets more exposure for your business and makes it easier for new customers to find you. It’s an easy way to update your current customers on your latest products. It gives the search engines a reason to visit your site regularly.
[Read more…]I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.”
Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends.
Which would be fine, if we all put our own spins to them.
[Read more…]Inspiration comes from many places. Many might even say they’re “swiped,” depending on how it’s done.
You’ve probably heard this quote before:
Good artists copy, great artists steal
Pablo Picasso
However, it has been done for centuries by many famous artists, including Shakespeare.
[Read more…]
