I spent last weekend surrounded by like-minded businesspeople at a conference in Toronto. Let’s face it, this was a business conference, so it was all about how to get more sales for our businesses. But there is so much more to the process. That’s what this conference was all about. Over the next few weeks, […]
Get a Better Conversion Rate When You Explain the Features and Benefits of Your Product or Service
I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you. You know you want […]
How to Write a Blog Post Your Audience Will Want to Read in 7 Easy Steps
It seems like every business has a blog these days. Every. Single. One. From your local mechanic to Starbucks and General Electric. (Actually, GE has several blogs, written by division. I looked.) Having a blog for your business is a good idea. The whole search engine marketing (SEM) aspect gets more exposure for your business […]
Why Your Marketing Campaign Needs to Tell the Story Of Your Business
I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.” Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends. Which would be fine, if we all put our own spins […]
Some of the Best Ideas are “Borrowed” from Other Businesses Using a Swipe File
Inspiration comes from many places. Many might even say they’re “swiped,” depending on how it’s done.
A quote attributed to Pablo Picasso is, “Good artists copy, great artists steal.”
However, it has been done for centuries by many famous artists, including Shakespeare.