In the last few years, there have been several news stories about robots replacing copywriters. The Associated Press is now automating quarterly earnings reports through a company called Automated Insights. The Washington Post used a software program to write hundreds of posts about the 2016 Olympics in Rio. A company in Israel has created an […]
How to Create Your Elevator Speech in 4 Easy Steps
If you’ve ever been in a business course or a course on learning how to ace your next interview, you’ve probably heard of the elevator speech. It’s that 2 to 3 sentence speech that you rattle off to someone you meet, that explains what you do. Ideally, it’s a concise speech that you can rattle […]
Readability Statistics – One of My Favorite Copywriting Tools
I’m sure I’ve raved about this tool before, because I use it all the time. But the readability statistics tool in Microsoft Word is far and away one of my very favorite copywriting tools. Yes, this is geeky and silly. But honestly, if you want to write good, easy-to-understand, high-converting copy, turn on the readability […]