There are days when being a small business owner is hard. This is a truth that many people either don’t recognize or refuse to acknowledge when they go into business for themselves. They think, “Oh, I’m going to love being my own boss. It’ll be sunshine and roses every day!” Or some similar inanity.
Where Does Your Audience Hang Out on Social Media?
To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five). Fortunately for you, this makes social media a great place to find new audience members. Your mission, should you choose to accept it, is to […]
The New Year is Days Away – What Are Your Goals for Next Year?
The New Year is traditionally a time to get a fresh start, make changes for the better and plan for the future. And all that stuff.
Happy Holidays to My Fellow Business Owners and Entrepreneurs
This is a ridiculously short blog post to wish you a very happy holiday season, whatever you celebrate. I hope you get to spend it surrounded by those you love. If you prefer, I hope you get to spend it cuddled up in a bunch of blankets, with your pets (if you have them) and […]
Finding Your “Why” – The Key to Creating Your Content Marketing Strategy
Every business needs a good content marketing strategy. Most businesses decide that their strategy is to sell their products with their content. This floods the internet with billions of articles about everything from hair brushes to online courses, and these articles are boring. They don’t give you good SEO results and they don’t sell your […]