A complaint I hear regularly from business owners is, “I tried creating a lead generation funnel but it didn’t convert.” When I ask about the different steps in their funnel, the problem is usually their landing page. This is one of those pieces of your funnel that seems like it should be really easy, but […]
Get a Better Conversion Rate When You Explain the Features and Benefits of Your Product or Service
I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you. You know you want […]