I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you.

You know you want someone to take an action once they’ve found you, whether it’s via a blog post, a website, or visiting your brick and mortar store. That “action” could come in many forms, including:

• Opting in for your lead magnet or content upgrade.
• Buying a product or service.
• Reading another blog post.
• Leaving a review for you.

The list goes on.

The problem is, no one likes to feel “sold.” No one wants to feel pressured into an action of any kind. It’s sleazy marketing behavior and it can make you, the person doing the pressuring, feel like a slimy used car salesperson.

Eeeewww!

Don’t be that person. Ever.

There’s a much better way to do things. It’s easier, it’s more fun and it’s a much better way to increase your conversion rate.

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