You’ve put together social media and PPC campaigns to promote your product or service. You’ve sent out emails. You’ve built landing pages and sales pages. You’ve got an email capture form on every page of your website. You’re offering a lead magnet/downloadable freebie or a coupon to get people to opt-in. You’re doing everything right. […]
Success and Failure – Why We’re All Afraid of Both
Everyone understands having a fear of failure. It’s something instilled in us from childhood. We’re punished if we do something “wrong.” We’re ridiculed if we try something and we don’t succeed. Many people don’t understand how they can be afraid of success. But it’s true. Success can be just as scary as failure, sometimes for […]
How Well Do You Adapt to Change in Your Small Business?
The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]
Happy Birthday to My Blog and My Freelance Copywriter Business
This month marks one full year since I started writing this blog. I can’t claim I’ve been incredibly consistent, or that everything I’ve written has been perfect, but I’ve kept it up to the best of my ability, as I’m growing my own freelance copywriter business. It’s been a little over a month since I […]
How to Create Your Elevator Speech in 4 Easy Steps
If you’ve ever been in a business course or a course on learning how to ace your next interview, you’ve probably heard of the elevator speech. It’s that 2 to 3 sentence speech that you rattle off to someone you meet, that explains what you do. Ideally, it’s a concise speech that you can rattle […]