This is both an apology for not having a post last week and an advice post. You see, I spent most of last week running around a hotel in Bloomington, MN with 6,000 of my closest personal friends at a fan-run science fiction/fantasy convention called CONvergence. I help run the Guests of Honor department at […]
6 in 6 Freelance Copywriter Report – 3 Months
I’m still at it and still solvent. Both of these things are very exciting to me. It means although I’m not progressing as fast as I’d like, I’m successful and I’m making this freelance copywriter thing work. I’ve finished 2 major contracts and 1 minor contract. I have at least 1 upcoming project and I […]
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
Yes, You Can Collect Unemployment Benefits While Starting Your Own Business
I know, crazy, right? Up until last week, I thought so too. But as of last Tuesday, (as I mentioned in my last post) I am officially enrolled in the CLIMB program here in Minnesota. CLIMB stands for “Converting Layoffs Into Minnesota Businesses.” The program pays enrollees to work on their own businesses for at […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]