One of the most common problems for any business owner is narrowing down your target audience. Our instinct is to cast our net as wide as possible to get all the customers we can. Here’s the problem. What we offer doesn’t appeal to everyone out there. You’re far better off finding your perfect target audience […]
The Top 6 Reasons to Have a Facebook Page for Your Business
I just created a Facebook page for my copywriting business. You’re welcome to check it out here. I haven’t gotten a lot up there yet, but it’s a good start. I decided it was a good idea to have a separate Facebook page for my business. And after doing a bit of research, I figured […]
Why Your Marketing Needs to Be Conversational
“Be conversational. What does that even mean?” I hear you ask. According to the Merriam Webster dictionary it means: An informal talk involving two people or a small group of people: the act of talking in an informal way. Something that is similar to a spoken conversation. I’m going to focus on that second definition: […]
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]