I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]
The Top 6 Reasons to Have a Facebook Page for Your Business
I just created a Facebook page for my copywriting business. You’re welcome to check it out here. I haven’t gotten a lot up there yet, but it’s a good start. I decided it was a good idea to have a separate Facebook page for my business. And after doing a bit of research, I figured […]
Why Your Marketing Needs to Be Conversational
“Be conversational. What does that even mean?” I hear you ask. According to the Merriam Webster dictionary it means: An informal talk involving two people or a small group of people: the act of talking in an informal way. Something that is similar to a spoken conversation. I’m going to focus on that second definition: […]
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]