“Be conversational. What does that even mean?” I hear you ask. According to the Merriam Webster dictionary it means: An informal talk involving two people or a small group of people: the act of talking in an informal way. Something that is similar to a spoken conversation. I’m going to focus on that second definition: […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]