I went to a Ventura County Blackout protest here yesterday. It was awesome! Thousands of people of all ages, races, colors, beliefs, you name it, were there to support the Black community and say that police violence toward Black people must end now. This may seem like an odd way to start a blog post […]
How to Set Marketing Goals and Actually Reach Them
My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet. We’re now starting our second month of the new year. Have you […]
Why Automating Your Business Can Make it More Human
As a small business owner, you probably feel like you have to do it all. This is one of the traps we tend to fall into. It’s our business, therefore it’s our responsibility. (Whatever “it” is.) However, in this wonderful technological era of ours, there are so many wonderful business automation tools out there that […]
How to Write a Blog Post Your Audience Will Want to Read in 7 Easy Steps
It seems like every business has a blog these days. Every. Single. One. From your local mechanic to Starbucks and General Electric. (Actually, GE has several blogs, written by division. I looked.) Having a blog for your business is a good idea. The whole search engine marketing (SEM) aspect gets more exposure for your business […]
Why Your Marketing Campaign Needs to Tell the Story Of Your Business
I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.” Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends. Which would be fine, if we all put our own spins […]
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