One of the most common questions business owners ask is, “How do I get my customers to buy again?” Easy, pay more attention to them. Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
Your Buyer’s Journey Content Needs to Keep Them Moving Forward
Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in […]
Why Your Marketing Campaign Needs to Tell the Story Of Your Business
I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.” Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends. Which would be fine, if we all put our own spins […]
Why Knowing Your Customer Demographics is the Key to Your Company’s Success
I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
How Well Do You Adapt to Change in Your Small Business?
The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]