I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
How to Build a Lasting Customer Relationship – What I Learned from 3 Marketing Experts During 2 Conferences Last Week
I’ve spent the last few days trying to process everything I learned during the two conferences I attended last week. There was a lot of information thrown at me. But one point that came across quite clearly was, you need to build a strong customer relationship. Let’s face it. We all hate the emails, sales […]
The Top 6 Reasons to Have a Facebook Page for Your Business
I just created a Facebook page for my copywriting business. You’re welcome to check it out here. I haven’t gotten a lot up there yet, but it’s a good start. I decided it was a good idea to have a separate Facebook page for my business. And after doing a bit of research, I figured […]
Why Your Marketing Needs to Be Conversational
“Be conversational. What does that even mean?” I hear you ask. According to the Merriam Webster dictionary it means: An informal talk involving two people or a small group of people: the act of talking in an informal way. Something that is similar to a spoken conversation. I’m going to focus on that second definition: […]
How to Talk To Your Customers, Not At Them
“My customers don’t listen!” This is a common complaint among business owners. Getting your current and prospective customers to pay attention to your marketing message can be difficult. People are busy. And these days, everyone seems to have the attention span of a gnat. But I’m going to ask you an honest question: Are you […]