It seems like every business has a blog these days. Every. Single. One. From your local mechanic to Starbucks and General Electric. (Actually, GE has several blogs, written by division. I looked.) Having a blog for your business is a good idea. The whole search engine marketing (SEM) aspect gets more exposure for your business […]
Why Your Marketing Campaign Needs to Tell the Story Of Your Business
I feel like many marketing campaigns regularly devolve into a huge game of “follow the leader.” Some marketing expert makes a comment or gets a successful result and we all rush to our own websites and funnels to make the changes this person recommends. Which would be fine, if we all put our own spins […]