The ever neglected Thank You page.
You’ve probably seen these after you’ve filled out and submitted a form. They thank you for making a purchase or downloading a lead magnet. Then they give you information on how you’ll receive what you’ve requested.
Most of them stop there.
Some of them don’t even do that much.
Which is a wasted opportunity in my opinion. Thank You pages can do so much more if you use them correctly.
The Point of a Thank You Page
Once your new subscriber has clicked on your incredibly appealing button, they’ll want to know that their submission went through.
The simple way to do this is to send them to a Thank You page.
It gives you the opportunity to acknowledge that you’ve received their submission and to let them know what happens next.
It also keeps them from filling your form out again and again. We are human, we want validation that the actions we take, succeed.
Your new subscriber now knows you’ve received their submission and you’ll send them your lead magnet. What are they supposed to do next?
They’re right there on your Thank You page. Why not ask them to take another step toward becoming a customer or ask them to help you build your email list?
You can do this through…
The Power of Micro-Commitments
Micro-commitments are just what they sound like, small commitments.
The idea is you take what would be a big ask, like asking someone to buy your expensive product or service, into smaller steps. Micro-commitments.
This is an idea I first learned about from Ryan Levesque, founder of The ASK Method company. Ryan studied neuroscience at Harvard, so I trust what he has to say about the way the brain works.
Once a person has said yes to something small, they’re more inclined to say yes again. By asking a person to make a few micro-commitments, instead of making a big ask right away, you’re getting the result you want, without stirring up resistance in this person’s mind.
You’ve just gotten your new subscriber to make a micro-commitment by giving you their email address.
Now is the perfect time to ask them to make another small micro-commitment.
Here are a few ideas.
Ask New Subscribers to Share Your Lead Magnet on Social Media
This is a very simple ask.
If someone is excited about your lead magnet, they probably know other people who would be excited about it too.
Many landing page builders include social media buttons that will share a specific link. Adding these to your landing page, with a specific request to share your lead magnet can give you free traffic and help spread the word about your business.
If not, you can ask people to share the URL for your lead magnet by copying and pasting it into a post their chosen social media platform.
Another option is to use a free platform called GoViral. It rewards people who share your lead magnet with another downloadable item. I wrote a blog post about how I’ve used it for my business.
On your end, you will need an additional item to give. Ideally, it should relate to or compliment your lead magnet.
For example, one of my old lead magnets was 3 free tools you can use to grow your email list. My additional download was a set of templates for a welcome sequence to your new subscribers.
If someone clicked on the button to share my original lead magnet, they got the set of templates as a thank you. All of it is facilitated through GoViral’s system.
By the way, you can get those welcome sequence email templates for yourself by checking out this blog post about how to customize email templates.
I believe there are other platforms out there that do the same thing, but GoViral is the one that I know about and it’s free.
Ask New Subscribers Schedule an Appointment with You
If you offer a free consultation, your Thank You page is the perfect place to ask a new subscriber to schedule a consultation with you.
Again, they’ve just said yes to your lead magnet. They’re interested in what you do. They’re probably interested in talking to you about what you do and how it can benefit them.
Offer your free consultation on your Thank You page and add a link to your scheduling app. Make the button large and obvious, so people see it before they click away from your Thank You page.
Share More Information About Your Product or Service
Many Thank You pages include information about the product or service related to the lead magnet someone just downloaded.
If you have a video series about your product or service, your Thank You page is a great place to invite your new subscriber to view that video series.
If you have a page on your website where you promote your product or service, add a small amount of information about your product or service to your Thank You page and include a button that links to the product page.
Another option is to ask a new subscriber to join a waitlist, as I do in the image below.
I don’t recommend sending someone directly to a product or sales page instead of to a Thank You page.
Remember, you’re getting your new subscriber to say yes in micro-commitments. They may not be ready to take that huge leap from their interest in your lead magnet to wanting information about or buying your product or service.
Instead give them the option to learn more on your Thank You page. If they don’t say yes there, they’ll learn more about your product or service through your lead magnet. Then they can click on the link at the end of the lead magnet to go to your product or sales page.
Ask Your New Subscriber to Register for a Webinar or Online Event
This is similar to giving your new subscriber information about your product or service, but here, it’s in the form of a webinar or online event, like a telesummit.
Put the information about the webinar or online event below the section where you Thank Your new subscriber for downloading your lead magnet. Add a button that links to your registration page or use a pop-up form to register people straight from the Thank You page.
Whatever platform you’re using to create your landing and Thank You pages may integrate with your webinar platform, which will make it easier.
How to Structure Your Thank You Page
The top of your Thank You page should thank your new subscriber for downloading your lead magnet. (That is the point of the page, after all.)
It should also tell them how you’ll deliver their lead magnet.
Many companies let new subscribers download their lead magnets from the Thank You page.
I don’t do this.
Instead, I tell my subscribers that their lead magnet will be delivered to their inbox and to look for it in a few minutes.
This gives you two advantages, compared to an on-page download:
- It trains your new subscriber to look for and open your welcome sequence and future emails.
- It trains your new subscriber’s internet service provider (ISP) to deliver your emails to their inbox.
Regarding the second advantage, if someone opens an email from a mailing list, the ISP tends to recognize that sender as legitimate instead of spam.
You want your emails to be recognized as legitimate. Sending your lead magnet via email and getting your new subscriber to open up shows the ISP that your emails are valued by your new subscriber and should be sent to the inbox instead of the promotions tab or spam folder.
All of this should be in one section that appears “above the fold” or on the first screen someone sees, before they start scrolling down the page.
Your next section is where you include information about:
- Scheduling an appointment
- Your product or service
- An invitation to a webinar or online event
In terms of asking your new subscriber to share your lead magnet on social media, I have two thoughts.
If you’re using the social media share buttons included in your landing page platform, I recommend adding those to the first section, just below the sentence where you tell your new subscriber to check their inbox for your email.
If you’re using a system like GoViral, where you’re giving them an additional item. I recommend putting that information in the second section, so it can be a separate call to action.
Make Your Thank You Page Work for You and Your Subscribers
Think of your Thank You page as a way to start a mutually beneficial relationship between you and your new subscribers.
You’re giving them your lead magnet; they’re giving you their help by sharing your lead magnet on social media and/or additional time and attention by scheduling an appointment or learning more about your product or service.
Everyone wins.
This will both of you up well to develop a solid customer/business relationship moving forward, as you send regular nurturing emails.
Want to learn more about Thank You pages, lead magnets, nurturing emails and everything else involved in building a lead generation funnel?
Join the waitlist for my course, Build a Relationship with Your Customers Through Email. It covers every step of lead generation, from getting subscribers on your email list to converting them into customers.
Click on the button below to join the waitlist. I’ll let you know when I’m offering the course again.