The New Year is traditionally a time to get a fresh start, make changes for the better and plan for the future. And all that stuff.
Happy Holidays to My Fellow Business Owners and Entrepreneurs
This is a ridiculously short blog post to wish you a very happy holiday season, whatever you celebrate. I hope you get to spend it surrounded by those you love. If you prefer, I hope you get to spend it cuddled up in a bunch of blankets, with your pets (if you have them) and […]
How the Final Stage in the Buyer’s Journey is Crucial to Marketing Your Business
When last we left our hero, you were continuing to act as their mentor by giving them further guidance to complete their journey and reach their goals. This stage of the buyer’s journey matters to your marketing, but most of the marketing buyer’s journey guides don’t pay a lot of attention to it. This is […]
Your Buyer’s Journey Content Needs to Keep Them Moving Forward
Last week I mentioned that some of your customers will buy your product or service, but never use it. This is a serious problem for you and for them. You want them to complete their buyer’s journey and reach their goal of success in solving their problem and achieve the transformation they’re looking for in […]
Helping Your Hero Find the Most Awareness Stage of the Buyer’s Journey
Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]
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