FTR (For the Robots) On May 19, 2026, Google announced that Gemini 3.5 Flash is now the default model in AI Mode for all search users globally. This is the largest change to Google Search in 25 years. AI Overviews now appear on 48% of Google queries, reducing organic click-through rates by 61%. The top […]
How to Use Content Upgrades to Grow Your Email List Exponentially
This blog post was originally published on October, 12th, 2016. It has been updated with new information about content upgrades. However the original information is still acurate and much of it was left intact or slightly changed to reflect the length of time since it was originally published. One of the best ways to grow […]
5 Content Best Practices to Get Your Emails Through the Spam Filters
This blog post was originally published on March 29th, 2020. It has recently been updated to provide more information. It is also the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first blog post is all about the technical aspects […]
Why Authenticity in Marketing Matters in Today’s Crazy Digital and IRL World
Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
10 Email Marketing Ideas to Keep You Writing to Your List Regularly
This post was originally published on April 26th, 2020. It has been updated with new information and email marketing tips to help you grow your base of happy, loyal, paying customers. “I never know what to write!” This is the complaint I hear most often from people who have an email list but have stopped […]
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