A complaint I hear regularly from business owners is, “I tried creating a lead generation funnel but it didn’t convert.” When I ask about the different steps in their funnel, the problem is usually their landing page. This is one of those pieces of your funnel that seems like it should be really easy, but […]
How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet
Last week I talked about the end of your lead generation funnel, the welcome sequence emails. (Well, okay, I talked about templates and gave you a set of welcome sequence email templates.) This week I want to look closer to the beginning of your lead generation funnel. The lead magnet or opt-in bribe. This is […]
Why Automating Your Business Can Make it More Human
As a small business owner, you probably feel like you have to do it all. This is one of the traps we tend to fall into. It’s our business, therefore it’s our responsibility. (Whatever “it” is.) However, in this wonderful technological era of ours, there are so many wonderful business automation tools out there that […]
Get a Better Conversion Rate When You Explain the Features and Benefits of Your Product or Service
I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you. You know you want […]
How to Write a Blog Post Your Audience Will Want to Read in 7 Easy Steps
It seems like every business has a blog these days. Every. Single. One. From your local mechanic to Starbucks and General Electric. (Actually, GE has several blogs, written by division. I looked.) Having a blog for your business is a good idea. The whole search engine marketing (SEM) aspect gets more exposure for your business […]
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