Copywriter | Marketing & Optimization Consultant | Customer Advocate
You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days.
You also know that re-engagement email campaigns are an effective way to win some of these people back.
What do you say to these people to convince them to start opening your emails again?
[Read more…]This is a crazy time. There is no other way to say it. Despite this fact, there are a lot of good business resources out there for people who have lost jobs or whose businesses are threatened by the Covid-19 pandemic.
I originally started my copywriting business after I was laid off from a full-time job. This seems like an appropriate time to revisit some of that information and add a bit more to it.
The following is a list of some helpful business resources and resources for individuals to help you get through the craziness so you can come out the other side and keep moving forward.
Please note, this is NOT an exhaustive list. I recommend searching for additional resources if you need them. Also, I have not vetted any of these lists or programs. Please do your due diligence before applying for anything so you don’t end up on the wrong side of a scam.
[Read more…]My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet.
We’re now starting our second month of the new year. Have you thought about your marketing goals yet?
[Read more…]One of the most common questions business owners ask is, “How do I get my customers to buy again?”
Easy, pay more attention to them.
Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
[Read more…]To stay competitive online these days, your business needs to be producing some sort of content.
Some companies produce thousands of posts, articles, emails, etc. a month. Others are lucky to get a blog post, an email and a social media post out in a month.
Keeping all of this organized can be challenging, depending on how large your company is and who (if anyone) is in charge of creating all of this content.
That’s where a content calendar can come in very handy.
[Read more…]
