This is a crazy time. There is no other way to say it. Despite this fact, there are a lot of good business resources out there for people who have lost jobs or whose businesses are threatened by the Covid-19 pandemic. I originally started my copywriting business after I was laid off from a full-time […]
How to Set Marketing Goals and Actually Reach Them
My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet. We’re now starting our second month of the new year. Have you […]
The Secret to Steady Business Growth – Customer Retention
One of the most common questions business owners ask is, “How do I get my customers to buy again?” Easy, pay more attention to them. Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
How to Create a Content Calendar You Can Stick To All Year
To stay competitive online these days, your business needs to be producing some sort of content. Some companies produce thousands of posts, articles, emails, etc. a month. Others are lucky to get a blog post, an email and a social media post out in a month. Keeping all of this organized can be challenging, depending […]
The 5 Components You Must Include to Build a High-Converting Landing Page
A complaint I hear regularly from business owners is, “I tried creating a lead generation funnel but it didn’t convert.” When I ask about the different steps in their funnel, the problem is usually their landing page. This is one of those pieces of your funnel that seems like it should be really easy, but […]