“My customers don’t listen!” This is a common complaint among business owners. Getting your current and prospective customers to pay attention to your marketing message can be difficult. People are busy. And these days, everyone seems to have the attention span of a gnat. But I’m going to ask you an honest question: Are you […]
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]
Why Creating a Quality Product Matters (And a Sure-Fire Method to Make Your Product Appeal to Your Customers)
Don’t skip steps. The steps you set up for yourself are very important. Each one is a building block in the process to creating a quality product, whatever your product or service is. I mention this because I realized this week that I had skipped a very important step in my writing process. I didn’t […]
- « Previous Page
- 1
- …
- 6
- 7
- 8