I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]
Why Creating a Quality Product Matters (And a Sure-Fire Method to Make Your Product Appeal to Your Customers)
Don’t skip steps. The steps you set up for yourself are very important. Each one is a building block in the process to creating a quality product, whatever your product or service is. I mention this because I realized this week that I had skipped a very important step in my writing process. I didn’t […]
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