How do you treat your email subscribers?
Do you see your subscribers as individuals you can help solve a specific problem, so they can reach their goal? Or do only you see them as a source of revenue you can keep extracting from?
I firmly believe that my primary job, as an email marketer is to serve my subscribers and readers (that’s you) because you are a real person with real problems.
It is not to “sell at” you.
Yes, the point of an email list is to sell your products and services. But the results you get depend on how you think about the people on your list.
In my opinion, what we’re really in business to do is offer a solution to people who have a specific problem.
Service-first email marketing is still sales. It’s just sales built on trust. When you write from a place of service, your emails feel more useful, more engaging, and less pushy—so the right people keep reading, buying, and coming back.
I approach my writing and pretty much everything in my business from the service point of view.
Thus the name, the Email Marketing Ecosystem newsletter. I’m creating a healthy ecosystem where I, my business, and my subscribers and customers all thrive.
That’s Not What Most Businesses Do
Unfortunately, a lot of businesses look at their subscribers and customers from the revenue source view. Personally, these businesses turn me off. I usually unsubscribe shortly after joining their lists and if I buy from them, I rarely do it a second time.
On the other hand, I can always tell when another business comes from a place of service and genuinely wants to help.
To me, those emails are more fun to read. They’re more engaging, they offer something in return for my time, and I don’t feel like I’m being “sold” on their product or service. It’s more like they’re saying, “hey, we’ve got this thing, and we made it specifically to help you.”
That’s the kind of email I enjoy reading. It’s also the kind I strive to write every day for my own subscribers (again, you) and for my clients’ subscribers.
When you approach your emails as service-first, and honestly, you can look at all of your marketing this way, you’ll attract the right people to your business and make more sales, for the right reasons.
You’ll also attract less of the “problem customers” and have fewer returns or refunds. (Plus, you’ll seriously reduce your stress level.)
How to Write a Service-First Nurture Email
If you’re not already writing to your subscribers, you probably have a “deer in the headlights” look on your face right now. The very idea of being able to sit down and write a fun, engaging, value-filled email that comes from a place of service may be absolutely terrifying.
If you are already writing to your subscribers, you may be wondering whether your emails are service-first or extraction-based.
A simple answer to both issues is the mantra: “Help, help, help, sell.” I first heard this phrase from Nick Usbourne, who claims to be the very first internet copywriter. (He’s been writing for a long time, so it’s probably a fair claim.)
The idea is that your email should start by helping to solve the problem your subscriber has.
Case in point, in this newsletter, I have:
- Outlined the difference between service-based and extraction-based emails.
- Shown why this matters to your business and to your subscribers.
- Given you a simple formula you can use to write service-based emails, that also allows you to sell the solution to the problem your subscriber has.
All of these help you move toward being able to write service-first nurture emails yourself.
And Yes, Now I Will Sell
It is part of the formula, after all. You should see it in action and you should know how to incorporate into your own messaging.
My 30-Minute Email Workshop shows you how to use this basic “Help, help, help, sell” formula to write engaging, value-packed emails that come from a place of service, and let you sell whatever it is you’re selling.
The idea behind this 2.5-hour workshop is to show you how to write a service-based nurture email in just 30 minutes.
Every. Single. Time.
In the 30-Minute Email Workshop you will discover how you can:
- Know exactly what to say every time you sit down to write an email.
- Have a never-ending stream of ideas for what to write about, so you’re never stuck for a topic.
- Find a structure that makes writing emails effortless, easy, and fun.
- Write an email in 30 minutes and edit it in another 20 minutes, so it is ready to send to your subscribers, in under an hour.
- Inspire your subscribers and keep them reading your emails from beginning to end.
- Always include a Call to Action that persuades your subscribers to click on the link.
Plus, you’ll get 3 valuable bonuses:
Bonus #1 – The 7 Nurture Email Types Swipe File (Value $59)
Bonus #2 – Copywriting Tricks of the Trade (Value $49)
Bonus #3 – 1 Free Session in the Email Writing Accountability Group (Value $200)
All for the extraordinarily low price of just $37.
Click on the button below to find out more about the 30-Minute Email Workshop and how it can help you write engaging, service-first nurture emails that attract the right buyers, so you can make more sales.
And there you have it. Now you know how to write a genuinely service-first nurture email that sells your product or service while building your relationship with your subscribers.
See, it’s not that hard, and I hope you learned a lot in today’s newsletter.
I will quickly reiterate that the 30-Minute Email Workshop is the solution you’re looking for when it comes to writing engaging, service-first nurture emails that show your subscribers who you are and why what you’re selling matters to them. It’s the same formula I use to write these email newsletters. So if you want to write emails like these, go here and find out how to do it for your business.
Also, today’s landscape pictures are from around the Ventura area, taken at various times.
