I hate cold emails. As in, I have a visceral reaction to them. They make my skin crawl. They’re creepy. They’re gross. They’re just wrong on so many levels… (shudder) I get hundreds of them a week. No, I haven’t counted, but I’m sure if I did, I’d be correct. Cold Email Is a Horrible […]

I’ve been thinking a lot about writing lately. Not just because it’s what I do for a living (though there’s that too) but because I’m also a voracious reader and I’ve read some really good stuff lately. For example, a friend of mine is sharing his health journey with us online. I’ll be candid, his […]

“Should I be doing email marketing if my business is small?” My answer to this question: Yes. Absolutely. In my humble opinion, every business, regardless of size, industry, or annual revenue can benefit from email marketing. Including and especially small businesses. I realize that as an email marketing strategist and consultant I am biased about […]

I spent my last 2 weekends at conventions. Fortunately for me, they were both fun conventions instead of boring/work related ones. (Okay, some of those are fun too.) The point being, I got to spend time hanging out with “my” people in two different worlds and just enjoy being part of a community. It was […]

Well, it’s been another 4 months since my last update. And honestly, I’m fine with that. I’d much rather spend my time sharing useful info about email marketing and cute cat pictures than writing these updates. Speaking of which… Have a cute cat picture. First, the standard disclaimer: If you’re new here, hello and welcome. […]