Copywriter | Marketing & Optimization Consultant | Customer Advocate
It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are.
Everyone wants to feel “understood.”
Here’s why this matters: People buy from companies they like and trust. Part of the way you develop that “like and trust” relationship is to show you “get’ them.
[Read more…]To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five).
Fortunately for you, this makes social media a great place to find new audience members.
Your mission, should you choose to accept it, is to figure out where your audience hangs out on social media and how to attract them to your content and interest them in what you have to offer.
[Read more…]I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email.
During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be more emails.)
Those emails were also much more focused on selling my course and getting people to go to the landing page to sign up. Normally, my emails are informational and have a single link at the bottom with an offer to sign up for a free 30-minute consultation about an upcoming marketing project.
A friend of mine responded to one of my launch emails, concerned that “this wasn’t like me” and “had I been hacked?”
[Read more…]
