Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to their problem.
How do you do this?
Through email.
[Read more…]The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey.
To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind.
In the second stage, they become what is referred to as “problem aware” by the late, great copywriter, Eugene Schwartz. They know they have a problem but have no idea where to find a solution, or even if one exists.
The next stage of the buyer’s journey is incredibly important because it’s going to introduce your ideal customer to you and your product or service as their solution.
[Read more…]How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.
[Read more…]