Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]
The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey. To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind. In the second stage, they become what is referred to as […]
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.