Last week I talked about the first two stages of the buyer’s journey. To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind. In the second stage, they become what is referred to as […]
How to Use the First Two Stages of the Buyer’s Journey to Grow Your Email List
A while back, I wrote a blog post about the Buyer’s Journey and how you can use it to build a dedicated following of customers. There’s a lot to unpack here. Over a few blog posts, starting with this one, I’m going to take these concepts out and arrange them neatly on a shelf so […]
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.