Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]
Are You Leaving Money on the Table by Ignoring Your Email List?
Did you know there’s money that may be going missing in your business? That’s a fabulous thing for any business owner to hear. “Wait, there’s money that I’m missing, that I shouldn’t let disappear? Where can I find it?” That money is in your email list. If you haven’t been emailing your subscribers regularly, that’s […]
Do You Truly Understand the Value of Your Email List?
“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.) And yes, you should have an email list. But if you don’t use that email list properly, it’s not going to help your business. And you’ll have wasted […]
How to Make Sure Your Emails Don’t End Up in the Gmail Promotions Tab
This is the third in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. The first week was all about the technical aspects of making your emails spam filter friendly. Last week was about how your content affects the spam filters. This week is all […]
5 Content Best Practices to Get Your Emails Through the Spam Filters
This is the second in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Last week was all about the technical aspects of making your emails spam filter friendly. This week we talk about good content practices to deal with email spam filters. In […]