“My customers don’t listen!” This is a common complaint among business owners. Getting your current and prospective customers to pay attention to your marketing message can be difficult. People are busy. And these days, everyone seems to have the attention span of a gnat. But I’m going to ask you an honest question: Are you […]
6 in 6 Freelance Copywriter Report – 3 Months
I’m still at it and still solvent. Both of these things are very exciting to me. It means although I’m not progressing as fast as I’d like, I’m successful and I’m making this freelance copywriter thing work. I’ve finished 2 major contracts and 1 minor contract. I have at least 1 upcoming project and I […]
Why Your Company Needs a Style Guide
I firmly believe that every company, regardless of size, should have a style guide. This may sound like an extra layer of work that small businesses really don’t need to deal with at “this stage,” but I disagree. It’s better to establish a style guide now, while you’re creating your voice and brand. If you […]
6 in 6 Freelance Copywriter Progress Report – 2 Months
2 months in and I’m still reservedly thinking this freelance copywriter thing can work. This month hasn’t been as wonderful as I would have liked, but things are still heading in the right direction. This has been a bad news – good news month. So I may as well start with the bad news. Projects […]
How to Identify Your Target Audience in 3 Easy Steps (And Save Yourself Thousands of Dollars on Advertising)
Who are you talking to? I’m completely serious here. Who are you talking to with your marketing? Do you have a target audience or are you just throwing money away trying to hit anyone and everyone you possibly can? I am astonished by how many small business owners and entrepreneurs create a product or service […]
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