Tanya Brody

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Apple iOS Updates Explode Email Open Rates – And How This Affects You

June 15, 2022 by Tanya Brody Leave a Comment

Apple’s new commitment to privacy has destroyed email open rates as a useful metric in email marketing. While the Apple user in me appreciates the protection of my data, the marketer in me is grinding my teeth in frustration. In September of 2021, Apple released iOS 15, which includes Mail Privacy Protection. To quote Apple’s […]

Filed Under: Best Practices Tagged With: Email Content, email open rate, Email Subscribers

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