The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]
My Top 5 Reasons Why I Love Leadpages and Use It Every Week as a Copywriter
Okay, I’ll confess, this post is a bit off the beaten track. My friend and former colleague, Kat Von Rohr, gave me the idea for this post. She mentioned that she did a Google search for “Leadpages copywriter” and my listing as a Leadpages Conversion Marketing Certified Professional came up on the first page. Yeah, […]
How to Create Your Elevator Speech in 4 Easy Steps
If you’ve ever been in a business course or a course on learning how to ace your next interview, you’ve probably heard of the elevator speech. It’s that 2 to 3 sentence speech that you rattle off to someone you meet, that explains what you do. Ideally, it’s a concise speech that you can rattle […]
How to Use Content Upgrades to Grow Your Email List Exponentially
One of the best ways to grow your business is to grow your email list. That way you can advertise to a reliable source of potential customers who have already expressed an interest in your product or service. But growing your email list can be a slow and painful process. Many business owners feel like […]
You Need to Use Video Marketing to Promote Your Business – Now!
I have a secret identity. (Shhhh. I’ll tell you, but don’t tell anyone else!) Along with being a professional copywriter and marketing consultant, I’m also a professional musician. I play the harp (yes, the kind that angels play) and I used to tour with a Celtic band called The Muses. I don’t play anywhere near […]