This blog post was originally published on October, 12th, 2016. It has been updated with new information about content upgrades. However the original information is still acurate and much of it was left intact or slightly changed to reflect the length of time since it was originally published. One of the best ways to grow […]
Your Past Experience Can Be a Huge Boon to Your Current Business
This blog post was originally published on March 2nd, 2020. It has been recently updated with new information to help small business owners use their stories in their weekly nurture emails as part of their email marketing. Once upon a time, there was a 15-year old girl who played harp and sang at the Minnesota […]
Why You Really Need to Grow Your Own Email List
This blog post was originally written in 2016, just after the rise and fall of a social media platform called Blab. Since then, many other social media platforms have come and gone, or are currently falling apart, like Twitter/X. Which just reinforces my point below about why you need your own email list. I’ve updated […]
Fanning the Flames of Your Buyer’s Journey – Or Why Your Potential Customers Aren’t Buying Right Away
You’ve put together social media and PPC campaigns to promote your product or service. You’ve sent out emails. You’ve built landing pages and sales pages. You’ve got an email capture form on every page of your website. You’re offering a lead magnet/downloadable freebie or a coupon to get people to opt-in. You’re doing everything right. […]
Improve Your Marketing Message by Listening to Your Customers
This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
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