If you’ve ever been in a business course or a course on learning how to ace your next interview, you’ve probably heard of the elevator speech. It’s that 2 to 3 sentence speech that you rattle off to someone you meet, that explains what you do. Ideally, it’s a concise speech that you can rattle […]
Reflecting on 2016 as a Small Business Owner
2016 was a year of transformation for me. I lost a “real job,” left the corporate world, and now I’m a small business owner working for myself. That’s a lot to handle in one year. So, I’m taking a moment to look back and see what I’ve accomplished for my small business in the last […]
3 Excellent Reasons to Follow Up with Current and Prospective Customers (and How to Do it)
I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
How to Use Content Upgrades to Grow Your Email List Exponentially
One of the best ways to grow your business is to grow your email list. That way you can advertise to a reliable source of potential customers who have already expressed an interest in your product or service. But growing your email list can be a slow and painful process. Many business owners feel like […]
My Top 3 Small Business Tools to Grow Your Business Exponentially
I’ve decided to start a semi-regular blog post category of small business tools and resources for small business owners. (We need to stick together, after all.) Eventually, all of these recommendations will be added to a Resources page. But for now, I’m going to start with this short list. These are the tools I feel […]