For the next few weeks, I’m writing a series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated the power of […]
How to Write Emails that Convert – Part 2: The Email Preview Text
For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week was all about […]
How to Write Emails that Convert – Part 1: The Subject Line
For the next few weeks, I’m writing a new series about how to structure and write emails that convert. I’ll go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Today, we’re starting at the […]
Use Your Thank You Page to Get That New Subscriber to Say Yes Again
The ever neglected Thank You page. You’ve probably seen these after you’ve filled out and submitted a form. They thank you for making a purchase or downloading a lead magnet. Then they give you information on how you’ll receive what you’ve requested. Most of them stop there. Some of them don’t even do that much. […]
6 Reasons Why Email Marketing Should be Your Primary Marketing Method
There are plenty of marketing channels out there these days. Social media ads, PPC ads, display ads, direct response, print ads (yes, that’s still a thing), blogging, billboards, the list goes on and on. Yet, through all of the technological advances and new platforms, email marketing has remained a consistent, profitable and useful way to […]
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