You know you have a bunch of unengaged subscribers on your list. These people haven’t opened an email in the last 60-90 days. You also know that re-engagement email campaigns are an effective way to win some of these people back. What do you say to these people to convince them to start opening your […]
Why Brand Activism is Important to Your Business and How to Use it For the Greater Good
I went to a Ventura County Blackout protest here yesterday. It was awesome! Thousands of people of all ages, races, colors, beliefs, you name it, were there to support the Black community and say that police violence toward Black people must end now. This may seem like an odd way to start a blog post […]
Why You Need an Effective Re-Engagement Email Campaign
The whole point of having an email list and writing to your subscribers regularly is to convert those subscribers into customers. You do that by building a relationship with your subscribers, so they see your business as a trusted authority and your products and services as the solution to their problem. In any relationship, you […]
Do You Have a Re-Engagement Email Strategy Ready to Go?
You have two different types of subscribers on your email list. The folks who open your emails with some regularity and the folks who never open your emails at all. I realize that each of those email addresses are hard-won. The problem is, the folks who never open your emails may be inadvertently harming your […]
Are You Leaving Money on the Table by Ignoring Your Email List?
Did you know there’s money that may be going missing in your business? That’s a fabulous thing for any business owner to hear. “Wait, there’s money that I’m missing, that I shouldn’t let disappear? Where can I find it?” That money is in your email list. If you haven’t been emailing your subscribers regularly, that’s […]
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