Copywriter | Marketing & Optimization Consultant | Customer Advocate
My very last blog post of last year asked you about your goals for the new year. It was a fun, light, inspirational post, fitting for the end of the year when everyone was still on vacation and not thinking about work yet.
We’re now starting our second month of the new year. Have you thought about your marketing goals yet?
[Read more…]One of the most common questions business owners ask is, “How do I get my customers to buy again?”
Easy, pay more attention to them.
Doing so takes a lot less effort than you’d think and can save you a lot of money and help you grow your business, all at the same time.
[Read more…]Ah, the elusive high email open rate.
That number that every email marketer and business owner wants so desperately to increase.
When more people open your emails, they’re actually seeing your message. They know about your sale, they’re consuming your content, they’re more likely to become a customer. And if they’re already a customer, they’re more likely to buy again.
Yet many emails, even the very first ones sending a new subscriber their promised lead magnet or coupon, go unopened.
Why don’t people open their emails and how do you persuade them to do it?
[Read more…]To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five).
Fortunately for you, this makes social media a great place to find new audience members.
Your mission, should you choose to accept it, is to figure out where your audience hangs out on social media and how to attract them to your content and interest them in what you have to offer.
[Read more…]To stay competitive online these days, your business needs to be producing some sort of content.
Some companies produce thousands of posts, articles, emails, etc. a month. Others are lucky to get a blog post, an email and a social media post out in a month.
Keeping all of this organized can be challenging, depending on how large your company is and who (if anyone) is in charge of creating all of this content.
That’s where a content calendar can come in very handy.
[Read more…]
