In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
7 Simple Tips to Help You Write Weekly Nurture Emails
The whole point of growing your email list is to send emails to your subscribers, right? Most business owners start out with the best of intentions once they see those new leads rolling in, but when they sit down to write those weekly nurture emails and they’re faced with a blank page…. Well… Maybe this […]
The Top 5 Reasons You’re Scared to Email Your List
One of the questions I am regularly asked is, “how often should you email your list?” My standard answer is, “Once a week is a good email frequency. Send more nurture emails if you’re willing to put in the time and effort.” Unfortunately, I find that a lot of business owners really want to email […]
Apple iOS 15 Updates Make Email Click-Through Rates Your Primary Metric
I’ve said it before, I’ll say it again… Email is not dead. It’s not even badly wounded. It is changing, due to the Apple iOS 15 update and will probably change again because of further updates by Apple and Google. The main change is that your most important metric is now your email click through […]
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