Everyone wants to build an email list. It’s an integral part of growing your business. Many businesses don’t focus enough on this important task, which leaves them in the lurch when it comes to leveraging their current customers and nurturing potential customers. Here’s an important question: Do you make it easy for people to join […]
The 5 Components You Must Include to Build a High-Converting Landing Page
A complaint I hear regularly from business owners is, “I tried creating a lead generation funnel but it didn’t convert.” When I ask about the different steps in their funnel, the problem is usually their landing page. This is one of those pieces of your funnel that seems like it should be really easy, but […]
How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet
Last week I talked about the end of your lead generation funnel, the welcome sequence emails. (Well, okay, I talked about templates and gave you a set of welcome sequence email templates.) This week I want to look closer to the beginning of your lead generation funnel. The lead magnet or opt-in bribe. This is […]
Why Automating Your Business Can Make it More Human
As a small business owner, you probably feel like you have to do it all. This is one of the traps we tend to fall into. It’s our business, therefore it’s our responsibility. (Whatever “it” is.) However, in this wonderful technological era of ours, there are so many wonderful business automation tools out there that […]
Get a Better Conversion Rate When You Explain the Features and Benefits of Your Product or Service
I originally presented this as a talk on features and benefits to the Learn to Blog Influencer Society. It’s such a great topic, I decided to share it again here on my own blog as well. I’ve covered this topic in various pieces, but this one brings everything together for you. You know you want […]
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