This post was originally written in February of 2020. Things have changed since then, so I’ve updated the post with new information. If you’re going to have an email list, you’ll need an email marketing service to manage that list properly. Not all email marketing services are created equal. Some are very simple and work […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
Use Email Marketing Automation to Convert New Customers and Save Time
This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your […]
How to Harvest Email Content Ideas from Your Competitors
Coming up with email content ideas can be one of the most frustrating things about writing regular emails. Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about. Fortunately for you, your competitors have already done some of the hard work […]
5 Easy Tips to Increase Your Email Click Through Rate
One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]