Okay, your hero has discovered they have a problem and have launched themselves on an epic journey to find a solution. They’ve met their mentor (you) who has given them a gift to help them get a small, quick win along the way. You’ve urged them to move forward in their buyer’s journey, guiding them […]
Using Your Buyer’s Journey Funnel to Keep Your Hero Moving Forward
Last week I introduced the concept of the mentor (as you) being the person who gives the hero (your potential customer) a gift. Now, we move to the next stage in the buyer’s journey funnel, where you, as the mentor, guide the hero, your potential customer, along on their journey to find the solution to […]
The Next Stage of the Buyer’s Journey: Meeting the Mentor (That’s You)
Last week I talked about the first two stages of the buyer’s journey. To recap quickly, in the first stage, your buyer is completely unaware they even have a problem. They are blissfully living their life and nothing can seem farther from their mind. In the second stage, they become what is referred to as […]
Why it is Incredibly Important that You Know Your Audience and How to Talk to Them
I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]
Why Email Nurturing Should Be The Most Important Task on Your Weekly To-Do List
You’ve got an email list. It’s even growing at a steady pace. Yay you. You may even have a welcome sequence set up so your new subscribers hear from you over the next few days. Fantastic. What happens after that? (Crickets…) Yeah, that’s a problem.
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