A friend of mine had surgery and is house-bound for 2 weeks. Another friend of mine survived cancer, and now suffers from recurring health issues related to the cancer. A third friend is recovering from numerous strokes, one of which had a lasting effect, and just moved into an assisted living facility. It’s probably a […]
3 Excellent Reasons to Follow Up with Current and Prospective Customers (and How to Do it)
I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
How to Build a Lasting Customer Relationship – What I Learned from 3 Marketing Experts During 2 Conferences Last Week
I’ve spent the last few days trying to process everything I learned during the two conferences I attended last week. There was a lot of information thrown at me. But one point that came across quite clearly was, you need to build a strong customer relationship. Let’s face it. We all hate the emails, sales […]
4 Excellent Reasons to Use More Landing Pages on Your Website
Everyone’s talking about landing pages these days. You must have a landing page. You must have several landing pages. Your landing pages should be optimized. On and on and on. Fact is, they’re right. Landing pages are important to your business, and they are a great tool to attract site visitors, give them information and […]
You Need to Use Video Marketing to Promote Your Business – Now!
I have a secret identity. (Shhhh. I’ll tell you, but don’t tell anyone else!) Along with being a professional copywriter and marketing consultant, I’m also a professional musician. I play the harp (yes, the kind that angels play) and I used to tour with a Celtic band called The Muses. I don’t play anywhere near […]
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