I want to talk about customer demographics. They are key to connecting with your current and potential customers and making your product or service more appealing to them. I hope you know what customer demographics are. If not, you should. They’re incredibly important to your business.
How to Use the Buyer’s Journey to Build a Following of Dedicated, Happy Customers
I was talking with someone yesterday about the length of time it takes to get someone to buy your product or service. This came up as part of a discussion around the best way to keep someone thinking about buying from you when that decision can take a while.
How Well Do You Adapt to Change in Your Small Business?
The only true constant is change. This is one thing I’ve learned over and over again in my life, and especially in my businesses. Having some ability to adapt to change is necessary for every small business owner. Maybe one of your suppliers runs out of, or stops making, a part you need for your […]
Have You Prepared Yourself and Your Business for an Unexpected Illness or Accident?
A friend of mine had surgery and is house-bound for 2 weeks. Another friend of mine survived cancer, and now suffers from recurring health issues related to the cancer. A third friend is recovering from numerous strokes, one of which had a lasting effect, and just moved into an assisted living facility. It’s probably a […]
3 Excellent Reasons to Follow Up with Current and Prospective Customers (and How to Do it)
I got a great compliment from a prospective customer the other day, a fellow named Adam Katz. I called him for our initial consultation, right on time. He answered the phone and commented on my punctuality. Then he said, “I’m very impressed by your marketing and your follow-up.” This was very nice to hear, because […]
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