When was the last time you researched something you wanted to buy? If you’re like me, you probably do some online research for price, reliability, comfort, or whatever other features you consider important. Then you ask your friends. You look for social proof that you’re making the right decision, before you make it. I usually […]
How to Stay Focused When You’re Having a Distracted Work Day
A distracted work day. You know the kind of day I mean. You sit down to get some work done, but the mojo just isn’t flowing. You can’t produce whatever it is you’re supposed to be producing. (In my case, it’s writing.) It’s not that you’re blocked or you don’t know what you’re doing. You […]
The Top 6 Reasons to Have a Facebook Page for Your Business
I just created a Facebook page for my copywriting business. You’re welcome to check it out here. I haven’t gotten a lot up there yet, but it’s a good start. I decided it was a good idea to have a separate Facebook page for my business. And after doing a bit of research, I figured […]
Why Your Marketing Needs to Be Conversational
“Be conversational. What does that even mean?” I hear you ask. According to the Merriam Webster dictionary it means: An informal talk involving two people or a small group of people: the act of talking in an informal way. Something that is similar to a spoken conversation. I’m going to focus on that second definition: […]
Why You, as a Business Owner, Need to Take a Vacation
This is both an apology for not having a post last week and an advice post. You see, I spent most of last week running around a hotel in Bloomington, MN with 6,000 of my closest personal friends at a fan-run science fiction/fantasy convention called CONvergence. I help run the Guests of Honor department at […]
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