Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

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How to Create a Lead Magnet that Solves Your Ideal Customer’s Problem

October 12, 2020 by Tanya Brody Leave a Comment

The point of a lead magnet is to get people to opt into your email list, so you can sell your products and services. But it’s not enough to throw any old lead magnet out there. You need to prove to your potential customers that your products and services will work for them, specifically. The […]

Filed Under: Copywriting Tricks Tagged With: lead generation, lead magnet

15 Lead Magnet Ideas that Will Grab Your Audience’s Attention and Get Them to Opt In

October 21, 2019 by Tanya Brody Leave a Comment

lead magnet ideas

A few weeks ago, I wrote a long post about what goes into the perfect lead magnet. In that post, I gave you a bunch of lead magnet ideas but there wasn’t a lot of detail. Today, I’m going to give you a more detailed look at types of lead magnets and what goes into […]

Filed Under: Best Practices Tagged With: Email List, Email list building, lead magnet

How to Attract and Convert Your Ideal Audience with the Perfect Lead Magnet

September 30, 2019 by Tanya Brody Leave a Comment

Last week I talked about the end of your lead generation funnel, the welcome sequence emails. (Well, okay, I talked about templates and gave you a set of welcome sequence email templates.) This week I want to look closer to the beginning of your lead generation funnel. The lead magnet or opt-in bribe. This is […]

Filed Under: Copywriting Tricks Tagged With: Email List, Email Marketing, lead magnet

Grow Your Email List with the Help of Your Current Audience using GoViral

May 2, 2018 by Tanya Brody Leave a Comment

A few weeks ago, I learned about a new tool called GoViral. It’s put out by Growth Tools, which is run by Bryan Harris of Videofruit. The best part? It’s free! Don’t worry, there’s a link to get your own account at the end of this post. Or, if you’re absolutely desperate to see how […]

Filed Under: Business Tools Tagged With: Content Upgrade, Email List, Email Marketing, lead magnet, Promote Your Business, your business

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Tanya has taken on some projects for CAFÉ, my copywriting agency. Her writing is focused, clear and compelling. She takes the time to understand her subject and her audience – and does an excellent job of finding the prospective customers’ need and appealing to it. I would highly recommend Tanya and her results-driven copywriting.
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