This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]
How to Harvest Email Content Ideas from Your Competitors
Coming up with email content ideas can be one of the most frustrating things about writing regular emails. Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about. Fortunately for you, your competitors have already done some of the hard work […]
Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List
The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]
Where Does Your Audience Hang Out on Social Media?
To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five). Fortunately for you, this makes social media a great place to find new audience members. Your mission, should you choose to accept it, is to […]
Why it is Incredibly Important that You Know Your Audience and How to Talk to Them
I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]