Tanya Brody

Copywriter | Marketing & Optimization Consultant | Customer Advocate

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Improve Your Marketing Message by Listening to Your Customers

April 17, 2023 by Tanya Brody Leave a Comment

This post was originally written in 2017. It has been updated to include new information and to focus more on helping you with your email marketing, as that is my primary focus now. However, using your customer’s viewpoint to improve your marketing message works in all aspects of your marketing and I highly recommend following […]

Filed Under: Good Business Practices Tagged With: customer relationship, small business owner, target audience, your business, your customer

How to Harvest Email Content Ideas from Your Competitors

April 13, 2021 by Tanya Brody Leave a Comment

Coming up with email content ideas can be one of the most frustrating things about writing regular emails. Trust me, I too have sat in front of my computer, staring at a blank Word document, wondering what the heck to write about. Fortunately for you, your competitors have already done some of the hard work […]

Filed Under: Email Tips and Tricks Tagged With: Email, Email Content, target audience

Get Your Audience to Know Like and Trust You Before and After they Opt Into Your Email List

October 26, 2020 by Tanya Brody Leave a Comment

The “know, like and trust” factor is one of these weird, yet necessary components of your marketing, and your business overall. On the surface, it’s pretty simple. People buy from people they know, like and trust. They don’t buy from people they don’t. Salespeople who meet face-to-face with customers understand this and work hard to […]

Filed Under: Good Business Practices Tagged With: ideal customer, target audience

Where Does Your Audience Hang Out on Social Media?

January 13, 2020 by Tanya Brody Leave a Comment

social media audience

To grow your audience, you do need to know where to find your audience. Most people in your audience are active on a social media platform (or two, or five). Fortunately for you, this makes social media a great place to find new audience members. Your mission, should you choose to accept it, is to […]

Filed Under: Uncategorized Tagged With: Audience Research, Know Your Audience, Social Media, target audience

Why it is Incredibly Important that You Know Your Audience and How to Talk to Them

November 3, 2019 by Tanya Brody Leave a Comment

audience full of people - know your audience

I just finished the launch of my new email course, Build a Relationship with Your Audience Through Email. During this launch, I used a standard framework for promoting the course via my email list. I sent a lot more emails than my usual cadence. (To my credit, I did warn my list there would be […]

Filed Under: Good Business Practices Tagged With: Audience Research, Know Your Audience, target audience

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I am very impressed by your writing. You have a lovely, flowing style that reads very naturally and hits just the right tone for our audience. As they say, it takes great effort to write pieces that read easily.
- Joan Nyberg, FindLaw Team Lead

Tanya has taken on some projects for CAFÉ, my copywriting agency. Her writing is focused, clear and compelling. She takes the time to understand her subject and her audience – and does an excellent job of finding the prospective customers’ need and appealing to it. I would highly recommend Tanya and her results-driven copywriting.
-- Kelvin Parker, The Entrepreneurs’ Copywriter

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