In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
Crafting The Perfect Nurture Email Sequence for Your Business
Are your lead nurturing email sequences guiding potential customers to buy your product or service effectively? If not, it’s time to step up your game. In this blog post, I’ll uncover the secrets behind crafting the perfect nurture email sequence for your business. I’ll show you why lead nurturing matters, how to create and optimizing […]
Email Newsletters Vs. Content Emails – Which Should You Use and Why?
This post was originally published on September 8th, 2020. It has been updated to include new information on email newsletters and content emails. Enjoy. How should you communicate regularly with your subscribers? This is a question that can baffle business owners. Should you send them an email newsletter that gives a bunch of updates? Should […]
Use Email Marketing Automation to Convert New Customers and Save Time
This post has recently been updated with new information. It is the fifth and last post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how split testing can help you improve your emails. This week I demonstrate why you should use email marketing automation to make your […]
Can You Use AI to Write Your Marketing Emails?
Everyone is up in arms about how artificial intelligence (AI) is taking over marketing and copywriters and marketers are going to lose their jobs or become obsolete. Yeah yeah yeah yeah…. All of this came to a head when ChatGPT became the big story last December and everyone was predicting it would change the way […]
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