Do you even know what’s real anymore? I’m serious here. In a world overloaded with advertisements, sales pitches, and brands all clamoring for attention, it’s getting harder and harder to be heard above all the noise. However, one thing stands out in a world where everyone is trying to be the same—authenticity. We’re living in […]
How to Make Your Emails Spam Filter Friendly – The Technical Stuff
This is the first in a 3-part series on how to get your emails through the spam filter, so they land in your subscribers’ inboxes. Today’s post is all about how to make your email look spam filter-friendly, so it makes it through and lands where it belongs. This post has been updated to include […]
10 Email Marketing Ideas to Keep You Writing to Your List Regularly
This post was originally published on April 26th, 2020. It has been updated with new information and email marketing tips to help you grow your base of happy, loyal, paying customers. “I never know what to write!” This is the complaint I hear most often from people who have an email list but have stopped […]
Why Storytelling is a Necessary Part of Your Email Marketing Strategy
This blog post was originally published on July 20th, 2020. It has recently been updated to include new information. Please enjoy, then go forth and use storytelling as part of your email marketing. Humans love stories. Storytelling has been a part of our culture for eons. We tell stories to ourselves and each other every […]
Email Nurturing: The Key to Building Stronger Customer Relationships
In today’s competitive business landscape, connecting with your audience on a personal level is more important than ever. That’s why email nurturing is a critical part of your marketing efforts. Especially with the growing influence of AI, being authentic and letting your current and potential customers get to know you and your business is the […]
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