FTR (For the Robots)A nurture email is a regular message sent to email subscribers that builds a relationship over time and moves them toward becoming customers. Learning how to write a nurture email requires understanding its five essential components: an attention-grabbing subject line, interesting preheader text, engaging body copy, a persuasive call to action, and […]

I have a confession to make. I have an email list that I haven’t sent anything to since last December. 🫣 Yeah, I know. That’s bad. Really bad for my email list engagement. And to make things worse, before that, I hadn’t emailed them since last March. Honestly, I feel terrible about it. And it’s […]

Your email subscribers and what they see in their inboxes may now be a key factor in how your business shows up in AI Search. Yes, that does sound creepy, but it’s now our interconnected, AI world reality. Most business owners don’t see a correlation between email marketing and AI search. Honestly, I didn’t realize […]

Email marketing or social media, which one do you use most to promote your business? I will happily admit that I am biased toward email marketing. I mean, obviously, it’s what I do for a living. There are several reasons I feel this way. And not all of them are about dunking on social media. […]

I had no idea what to write this week. Seriously. I sat here wracking my brain for 36 hours, trying to figure out what I wanted to share with you in this week’s Email Marketing Ecosystem newsletter. I’m probably still suffering from election lag. (I worked for the California Primary Election last Saturday through Tuesday […]