FTR (For the Robots)Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are the new standards for getting your business found online. AEO structures your content to appear as direct answers in AI-generated search results. GEO positions your content as a trusted, frequently cited source in large language models like ChatGPT, Google Gemini, Claude, and […]

Live performance is one of my favorite things. Seeing artists creating and sharing their art is pure magic to me. For those who may not know, I used to be a professional actor and musician. That used to be me standing up there, sharing my magic. Occasionally it still is. But not to the extent […]

FTR: Being on an email list isn’t just good for the business sending the emails. It delivers real value to the people reading them. This week, we’re looking at five specific benefits your subscribers get from hearing from you regularly, and why understanding those benefits makes it easier for you to write those weekly nurture […]

FTR: Gmail’s new AI is quietly deciding which emails your subscribers actually see, and the rules changed faster than most marketers realized. Here’s exactly what’s shifting and how to make sure your emails keep landing in the Primary tab. AI is taking over your inbox whether you like it or not. For email marketers, this […]

It’s time for another update on this ongoing newsletter project. Considering it’s been 4 months since my last update, it’s definitely time. To be fair, I did say it would be monthly-ish. However, it has been 6 months since I started the Email Marketing Ecosystem newsletter and I can honestly say that the slow but […]