Copywriter | Marketing & Optimization Consultant | Customer Advocate
Email nurture sequence, welcome sequence, indoctrination sequence, I hear these terms thrown around all the time in the email marketing world.
Are they the same thing?
Are they different?
Who comes up with these terms anyway?
I’ll answer these questions and more. Keep reading.
[Read more…]It’s not enough to just sell something anymore. You have to show that you truly understand your customer. That you know who your customer is, how they feel, and what their personal needs are.
Everyone wants to feel “understood.”
Here’s why this matters: People buy from companies they like and trust. Part of the way you develop that “like and trust” relationship is to show you “get’ them.
[Read more…]Why do some businesses send really interesting, engaging emails that you always want to open and read, but others send emails you’ll happily ignore?
For that matter, why do some businesses make a ton of money from their email lists, but others barely use this incredibly valuable asset?
The answer is, the first businesses in each of these scenarios has expert help. Someone within the business, or working with the business, who knows what they’re doing and is guiding the process.
That’s the secret ingredient your business is missing. It’s also why you struggle to attract new subscribers and convert them into customers with your emails.
[Read more…]For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I demonstrated how to write an email call to action that gets your subscribers to… well… follow your instructions and take action. This week I’ll show you the power of the PS and how it can make your emails much more effective.
Why would the very end of your email matter when it comes to conversion? I mean, shouldn’t your subscribers have made their minds up by then as to whether they’re going to click or not?
The truth is, lots of people need to be convinced, all the way to the end of an email. (Some may need several emails to be convinced.) That’s why knowing how to use a PS in email is such an important skill.
[Read more…]For the last few weeks, I’ve been writing a series about how to structure and write emails that convert. I go through each section of an email to show you how to make it stronger, so it gets your subscribers to take the next action you want them to take. Last week I showed you how to write bullet points that captivate your subscribers and make them want more. This week, I’ll help you craft a call to action for your email that gets your subscribers to do what you’re asking them to do.
The point of sending emails to your subscribers is to get them to do something like buy your products, sign up for your services or even read your blog posts, right?
Then you have to tell your subscribers what you want them to do.
Because if you don’t, it’s the equivalent of inviting them to a huge feast, then not giving them a place to sit, a plate, a glass or utensils. They can see what they want, but they can’t get to it.
That is the job for your call to action.
[Read more…]
