One of the most important metrics in any email campaign is your email click-through rate, or CTR. After all, getting people to open your emails is all well and good but you also need them to click on the link to see whatever it is you’re emailing about. Otherwise, your emails aren’t doing their job […]
6 Simple Split Testing Ideas to Improve Your Email Open and Conversion Rates
This is the fourth post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email segmentation to send the right message at the right time. This week, I show you why you should be split testing your emails regularly. “Split testing? Isn’t that for websites?” I hear […]
How to Use Email Segmentation to Send the Right Message at the Right Time
This is the third post in a series on how to make your email marketing strategy more effective. Last week’s post showed you how to use email personalization to connect with your subscribers. This week is all about email segmentation and how you can use that to increase your conversion rate. The simplest way to get someone […]
How Email Personalization Can Positively Impact Your Bottom Line
Last week I started a series on how to make your email marketing strategy more effective. That first post covered the overall strategy. This week, we delve into the first of several tools you can use to increase your open rate and get more people to buy: email personalization. There is a long-running debate over […]
An Email Marketing Strategy Any Business Owner Can Use to Get New Customers
I’m sure you’ve heard this a thousand times before but you should use email as part of your overall marketing strategy. Everyone will tell you this, especially me. But that’s not enough. What you really need is an email marketing strategy you can implement quickly and easily, so you can grow your email list, get […]
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