Did you know there’s money that may be going missing in your business? That’s a fabulous thing for any business owner to hear. “Wait, there’s money that I’m missing, that I shouldn’t let disappear? Where can I find it?” That money is in your email list. If you haven’t been emailing your subscribers regularly, that’s […]
Do You Truly Understand the Value of Your Email List?
“Build an email list, it will help grow your business.” That’s what all the marketing gurus say. (Okay, I say it too, but I’m not a guru.) And yes, you should have an email list. But if you don’t use that email list properly, it’s not going to help your business. And you’ll have wasted […]
How to Apologize to Subscribers You Haven’t Emailed for a While
When was the last time you emailed your subscribers? Last week? Last month? Last year? Never? Trust me, I get it. Emailing your list regularly can be hard. It takes time. It takes thought. You have to figure out what to write. And you have to do it over and over and over. Here’s the […]
From Surviving to Thriving: Business Resources for Those Hit by the Covid-19 Pandemic
This is a crazy time. There is no other way to say it. Despite this fact, there are a lot of good business resources out there for people who have lost jobs or whose businesses are threatened by the Covid-19 pandemic. I originally started my copywriting business after I was laid off from a full-time […]
Why Your Customer Retention Strategy is Like a Game of Fetch
Yes, I know, it’s a stretch. But we’re living in crazy times and I’ve had this idea on my mind for a while now. Since we’re all in captivity (and staying safe and healthy, I hope), I am going to go out on a limb and compare your customer retention strategy to playing fetch with […]
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